David MacFadden-Elliott

As part of our ongoing goal to establish a “Polished Casual” style of dress, we have focused on promoting the sportcoat as a as a day-to-day work and lifestyle option.

To fight “sportcoat fatigue” in social channels, we have created a mix of editorial and promotional ads. For this particular carousel, which ran in both paid and organic social channels, we paired rich product close-ups with comments from customer reviews.

For Holiday 2019, we based our paid social media strategy on three ideas: evergreen & editorial content, gifting messages targeted at female shoppers and general promo ads around events including Black Friday.

Throughout the season, we worked to ensure that graphic elements tied the ads together with the look and feel of our broadcast and digital communications.

Custom By You Spring Suit Event featuring Joseph Abboud.

Spring brand campaign signage featuring the tagline, “Own your look.” Used in a variety of store placements, including large window displays.

Four-part, "time-to-event" direct mail cadence for Men's Wearhouse Tux. Delivered 6, 5, 4 and 3 months before the client's wedding.

This blog post was written on behalf of Men's Wearhouse and Jos. A. Banks for the Movember Foundation news page. It editorialized a range of moustache and suit styles while describing the brands' custom clothing programs.